Issabekova , D. and Kurmangali, A. 2023. THEORETICAL AND METHODOLOGICAL ASPECTS OF THE "SOFT POWER" POLICY. BULLETIN Series of «Sociological and Political sciences». 82, 2 (Jun. 2023), 38–43. DOI:https://doi.org/10.51889/2959-6270.2023.82.2.004.