Charisma is a special ability that can attract people's attention, control the crowd, and even impose its own opinion and ideological principles. Charisma is synonymous with leadership. Only born leaders can reach dizzying heights. A common feature of many charismatic people is the ability to master the art of speech perfectly. Simply put, all charismatic people are great speakers. A leader, like advertising, is the driving force behind progress and every process. He must be able to speak publicly.