THE ROLE OF FOREIGN MASS MEDIA IN THE FORMATION OF THE INTERNATIONAL IMAGE OF KAZAKHSTAN
Published March 2023
246
85
Abstract
Determining the image of the Republic of Kazakhstan on the world stage is one of the most urgent issues at any time. However, it will be important for media experts in Kazakh society to study, among other things, how foreign media portray Kazakhstan, what role media in foreign languages play in shaping the image of Kazakhstan through specific methods. Our goal in writing a scientific article is to determine the contribution of foreign media to the formation of the image of Kazakhstan in the international arena. We will consider what specific measures were taken to create the image of the state in order to achieve the specific goal, and which media outlets have a large audience for those activities. A. proposed the formula "MT/OH = ir" and indicators defining the country's image in order to determine the international image of Kazakhstan relatively. Smith's methodology was used. As the main scientific idea of the article, we were able to prove through political information that today the mass media has become a powerful universal channel that spreads immediate information, influences the people, and brings about social change. The scientific work analyzed how Kazakhstan's reputation in the international arena is discussed through the media, including foreign media. According to the final results, it can be observed that foreign mass media have experienced different stages in the formation of the international image of Kazakhstan. For example, concrete evidence has been given that Kazakhstan was a country that did not begin to form its image on the world stage during the first years of its independence. However, in the years after gaining independence, one of the first steps of our country in establishing its position in the international arena was the abandonment of nuclear weapons.
Language
Қазақ
Keywords
Key words: image, information, Republic of Kazakhstan, society.
image
information
society
press
strategy
Media
How to Cite
[1]
Dinsilamova А. and Saudbaev М. 2023. THE ROLE OF FOREIGN MASS MEDIA IN THE FORMATION OF THE INTERNATIONAL IMAGE OF KAZAKHSTAN. Bulletin of Abai KazNPU. Series of Sociological and Political sciences. 81, 1 (Mar. 2023), 28–43. DOI:https://doi.org/10.51889/1728-8940.2023.81.1.003.