In the conditions of sociocultural transformation of society, there is a change in the system of values that determine social reality, which are basic, these are ideas about norms and values, as well as axiological innovations that characterize the ongoing process of revaluation of values. This process extremely complicates the adaptive potential of an individual, has a deforming effect on his personal development, leads to an increase in maladaptive potential and an identity crisis. This, in turn, leads to a change in the previously learned system of norms and values and the formation of a new hierarchy of higher values of being and society as a whole.