Beautiful appearance has proven its value in most countries and in many markets around the world, and today any appearance that does not “live up to” the standard of modern beauty can be improved with the help of plastic (aesthetic) surgery. In the realities of Kazakhstani society, the pattern of public authority of a beautiful (attractive) woman's appearance has not been investigated today in modern sociological sources. Has no complete theoretical and empirical consideration. Great influence on women and form the idea of an ideal appearance.