This article discusses the key features of China's political and ideological propaganda campaign. In May 2016, the President of China, Xi Jinping, said that after China had solved the problems of its population, which throughout history had been the victim of hunger and violence by foreigners, it was time to stop reprimands from the international community. According to Xi Jinping, a new rhetorical system should be developedto facilitate mutual understanding between China and the rest of the world, and ultimately promote China's cultural policy.