The article analyzes not only the peculiarities of the transmission of ethnic themes in publications in the Kazakh language, but also its information activities. In particular, the emphasis is placed on the current state of the state press. Thus, we considered it expedient to conduct a comparative analysis of the data and critical comments on the peculiarities of the main topics on the pages of the publication in multinational Kazakhstan, as well as on the degree of its influence on public consciousness. In addition, we not only pay special attention to the basics of raising these topics, but also evaluate his contribution to genre and information types of journalism. The study of this topic will allow us to give clarity to our lives, in addition to how the products of the publication written on ethnic themes affect the consciousness of society.