The rapid proliferation of social media platforms has significantly influenced consumer behavior and preferences. This study aims to analyze current trends in how social media impacts consumer choices, focusing on various demographic groups and their interactions with digital marketing strategies. Through a comprehensive literature review and empirical research, we identify key factors that shape consumer preferences in the digital age.
SOCIAL MEDIA AND CONSUMER PREFERENCES: CURRENT TRENDS ANALYSIS
Published July 2024
Abstract
Language
English
Keywords
How to Cite
[1]
Kantayeva, K. 2024. SOCIAL MEDIA AND CONSUMER PREFERENCES: CURRENT TRENDS ANALYSIS. BULLETIN Series of «Sociological and Political sciences». 86, 2 (Jul. 2024). DOI:https://doi.org/10.51889/2959-6270.2024.86.2.002.