Along with the rapid growth of modern social media, it can be recognized that these platforms influence social standards. Showing women on social media can indicate how others treat them in real life. This article examines the emergence of sociocultural ideas about feminіnіtу images in the context of social network media. The research is based on the concept of social drama by I. Goffman, adapted to the conditions of the communicative environment in the virtual space. The relevance of the study is due to the ever-increasing role of social media in the life of modern women.