The article explores the role of shopping and entertainment centers (SECs) in Almaty in the socio-cultural life of city residents. The main objective of the study is to provide a comprehensive analysis of how SECs influence residents’ leisure practices, social interactions, and consumer behavior. A quantitative method was employed, and the survey involved 375 respondents aged 18 and above.

The findings reveal that SECs, particularly for young people, have become primary leisure destinations: nearly 90% of respondents reported visiting at least once a month. These venues serve as significant social spaces («third places») where people meet with friends and family. While satisfaction with service quality is relatively high, the study also shows that SECs encourage impulsive purchases (44%) and unplanned spending among residents.

In conclusion, SECs function not merely as commercial facilities but as multifunctional hubs that shape the city’s socio-cultural life, transform consumption habits, and strengthen social relations.