This study aims to provide a critical analysis of the political and ideological structure of the sustainable development discourse, as well as the hegemonic functions of culture and art within this framework. Although artistic practices are often viewed as a potential space for social transformation, their institutional positioning is largely subordinated to the logic of a consumption-driven creative economy. This process is interpreted not as mere adaptation, but as a structural recoding of cultural meanings. As a result, culture is redefined through the categories of «market value», «innovation», and «competitiveness», becoming a resource for legitimizing economic growth.

The empirical basis of the study is a rhetorical-discursive analysis of the resolution of the United Nations General Assembly, which proclaimed 2021 as the International Year of Creative Economy for Sustainable Development. The findings demonstrate that the discourse of sustainable development is shaped by three interrelated ideological mechanisms: anthropocentrism, growth-oriented economic determinism, and methodological nationalism. These mechanisms interact to form a hegemonic structure that anchors the concept of “sustainability” within economocentric and nationally framed interests.

Furthermore, despite the formal endorsement of sustainable development, the linguistic and conceptual structure of the document constrains ecological reorientation and does not fully align with the imperatives of planetary well-being. In this context, culture and art function not only as symbolic resources but also as instruments of political legitimation. The study proposes the concept of «planetary cultural policy» as an alternative theoretical and political framework based on rethinking culture and nature as an interconnected and holistic system.