The article analyzes the digital reconstruction of ethnic identity of Kazakhs in the city of Almaty on the platform Threads. The aim of the study is to identify how urban environment, internal migration experience and language practices participate in the discourse-based construction of social belonging. The empirical base comprised 139 public publications and 649 comments collected between October 2025 and March 2026. Quantitative calculations are performed on the publication array (N = 139), while comments are used for in-depth interpretation of interactive and evaluation strategies. The methodology combines qualitative content analysis, elements of discursive analysis, frequency distributions, cross tables, χ 2-Pearson criteria, V Kramer, identity intensity index and Shannon diversity index. The results of the study show that the most common form is a hybrid identity combining traditional, urban and digital ways of self-positioning. There is a significant link between language practice and the type of identity; the direct impact of migration status has been less pronounced and requires careful interpretation. The evidence suggests that language choice in digital communication serves not only a communicative but also a symbolic function, serving as a mechanism for expressing cultural identity and social standing. Analysis of comments showed that identity construction processes are interactive and formed through public negotiations on the meaning of language, urban culture and perceptions of "kazakhstan". Research shows that Threads is not just a channel of communication, but a space for public agreement "Kazakhstan", urban experience and symbolic boundaries of belonging.